Our Story

Ending the year 2022, I realized that my current profession as a court reporter of over 35 years was no longer fulfilling. I pondered for quite some time on where I wanted to take the rest of my life professionally. After much thought and research, I came up with the idea of an e-commerce clothing boutique. I knew it would be no fun doing this alone, so that’s when I invited my sister, Joni, to experience this wonderful ride with me. Joni has also been hard pressed in the corporate world for over 30 years and knew that her career could not be all work and no play. Besides, we are best friends and want to experience as much as life has to offer TOGETHER!

We both share in the belief that it is important for women to uplift other women. It is in this way that we are able to help build the self-confidence needed to go out into the world and accomplish our biggest dreams.

We also believe that the way a woman styles herself gives her confidence a huge boost, no matter if at work or at play. Clothing is not only a great way to express ourselves, but research has shown that wearing the right outfit can change the way we view ourselves and approach situations. Would you believe that the color, comfort, fit and style of our clothes can directly affect our confidence levels? It’s true! High-quality, well-tailored clothing can help us feel more confident and powerful, allowing us to take on challenges at work and in our personal lives.

Our goal for all women who shop Downtown Charlie is to feel empowered while wearing our clothing. We believe every outfit has a story...let us help tell yours!

- Kim & Joni, Downtown Charlie